Online Marketing

Windy City Advertising manages campaigns for agencies and clients by utilizing banner ad and lead generation networks based on CPMs, cost-per-click (CPC), and cost-per-acquisition (CPA) arrangements. We may recommend any or all of these options depending on the advertiser’s needs and the media property's flexibility. We can also procure email lists that have matching postal records so that you may run an integrated media campaign across both mediums to realize better advertising rates and lift conversions. Regardless of which medium is chosen for your campaign we focus on generating quantifiable results.

Consultative Approach

Listening to Your Objectives

We start off by getting a clear understanding of your marketing objectives and the audience you need to reach with your message. We brainstorm with you and listen to what you may have done in the past to learn if there are additional ways to find your target audience.

Media Research and Recommendations

Next, we research and scour through all relevant media to uncover the best potential sources available that reach your target. We then present you with our recommendations that, in many instances, are based on our knowledge of how they have performed for other clients in the past.

Creative Considerations and Campaign Execution

Working hand-in–hand with your creative department we will review your message strategy and candidly discuss if we feel it clearly communicates the benefits of your product or service. Having great reach to the right audience is meaningless unless they are provided with a strong call to action or incentive to act. If appropriate, we will also provide you with recommendations about your web site to eliminate barriers that may impact a prospect’s ability to convert into a sale for you.